#Group Project
#Group Project
#Group Project
#Redesign
#Redesign
#Redesign
#Figma
#Figma
#Figma
#Webpage
#Webpage
#Webpage
Yelp Redesign
Yelp Redesign
Yelp Redesign
Yelp Redesign
Yelp Redesign
Yelp Redesign
Quality of life changes and incentives to increase user traffic
Quality of life changes and incentives to increase user traffic
Quality of life changes and incentives to increase user traffic
Quality of life changes and incentives to increase user traffic
Quality of life changes and incentives to increase user traffic
Quality of life changes and incentives to increase user traffic
May 2021
Timeline
UX Designer
Role
Group Project (3 Members)
Team
Programs Used
May 2021
Timeline
UX Designer
Role
Group Project (3 Members)
Team
Programs Used
Background
Background
Background
I and two other group members were assigned with redesigning Yelp's desktop app page in order to increase the number of monthly reviews on its platform, and how we can achieve this. We focused on adding elements that would improve the quality of life for users, as well as an original feature that will incentivize users to continue using their account
I and two other group members were assigned with redesigning Yelp's desktop app page in order to increase the number of monthly reviews on its platform, and how we can achieve this. We focused on adding elements that would improve the quality of life for users, as well as an original feature that will incentivize users to continue using their account
I and two other group members were assigned with redesigning Yelp's desktop app page in order to increase the number of monthly reviews on its platform, and how we can achieve this. We focused on adding elements that would improve the quality of life for users, as well as an original feature that will incentivize users to continue using their account
Proposed Solution
Consolidating the business page with drop-down menus to prevent needless scrolling and a shortcut to the reviews section through a scrolling tab on the right. Furthermore, a brand new feature: Yelp Rewards. Businesses can partner with Yelp by offering promos when users leave reviews on their page
Brainstorm and Research
Brainstorm and Research
Interviews: 6 Indirect and 5 Ethnographic (Usability)
Interviews: 6 Indirect and 5 Ethnographic (Usability)
Users either not compelled enough or find it a hassle to write reviews
Users only consider reviewing based off a really positive or negative experience. Would be more willing to review if provided incentives
Users typically use yelp to explore new options based on reviews and attached photos
Users either not compelled enough or find it a hassle to write reviews
Users only consider reviewing based off a really positive or negative experience. Would be more willing to review if provided incentives
Users typically use yelp to explore new options based on reviews and attached photos
User Persona
User Persona
User Persona
Hungry wants to find a new restaurant through Yelp. She decides on a restaurant but finds it difficult to navigate the surplus of info. She finally reaches the reviews, but she is having trouble with recommendations due to a lack of buzzwords and reviews with images.
Hungry has a good time, but does not leave a review because it was uneventful and not incentivized to do so. She closes Yelp and forgets about it until the next time she wants to eat out.
Pain Points
No incentive
Backtracking not easy
Crowded pages with no tabs
Hungry wants to find a new restaurant through Yelp. She decides on a restaurant but finds it difficult to navigate the surplus of info. She finally reaches the reviews, but she is having trouble with recommendations due to a lack of buzzwords and reviews with images.
Hungry has a good time, but does not leave a review because it was uneventful and not incentivized to do so. She closes Yelp and forgets about it until the next time she wants to eat out.
Pain Points
No incentive
Backtracking not easy
Crowded pages with no tabs
Hungry wants to find a new restaurant through Yelp. She decides on a restaurant but finds it difficult to navigate the surplus of info. She finally reaches the reviews, but she is having trouble with recommendations due to a lack of buzzwords and reviews with images.
Hungry has a good time, but does not leave a review because it was uneventful and not incentivized to do so. She closes Yelp and forgets about it until the next time she wants to eat out.
Pain Points
No incentive
Backtracking not easy
Crowded pages with no tabs
Proposed Solution
Proposed Solution
Proposed Solution
Consolidating the business page with drop-down menus to prevent needless scrolling and a shortcut to the reviews section through a scrolling tab on the right. Furthermore, a brand new feature: Yelp Rewards. Businesses can partner with Yelp by offering promos when users leave reviews on their page
Consolidating the business page with drop-down menus to prevent needless scrolling and a shortcut to the reviews section through a scrolling tab on the right. Furthermore, a brand new feature: Yelp Rewards. Businesses can partner with Yelp by offering promos when users leave reviews on their page
Flowchart
Flowchart
Flowchart
Wireframes
Mockups
Homepage
Deals and Rewards
Business Page (4 Tabs)
Claim Demo
Claim Demo
