#B2B e-Commerce
#B2B e-Commerce
#B2B e-Commerce
#Redesign
#Redesign
#Redesign
#Figma
#Figma
#Figma
#Webpage
#Webpage
#Webpage
Volvo PartsASIST e-Commerce Site Redesign
Volvo PartsASIST e-Commerce Site Redesign
Volvo PartsASIST e-Commerce Site Redesign
Volvo PartsASIST e-Commerce Site Redesign
Volvo PartsASIST e-Commerce Site Redesign
Site overhaul to modernize and develop new ideas in time for rebranding
Site overhaul to modernize and develop new ideas in time for rebranding
Site overhaul to modernize and develop new ideas in time for rebranding
Site overhaul to modernize and develop new ideas in time for rebranding
Site overhaul to modernize and develop new ideas in time for rebranding
June 2023 - May 2024
June 2023 - May 2024
Timeline
UX/UI Analyst & Designer
UX/UI Analyst & Designer
Role
Eric Davila, Zoe Beykirch, Magnus Thorsell
Product Owners, Tech Solution Engineers, Stakeholders
Product Owners, Tech Solution Engineers, Stakeholders
Product Owners, Tech Solution Engineers, Stakeholders
Team
Tools Used
June 2023 - May 2024
Timeline
UX/UI Analyst & Designer
Role
Product Owners, Tech Solution Engineers, Stakeholders
Team
Tools Used
Background
Background
Background
During my internship at Volvo, I have been assigned a variety of design projects, with my primary being a visual overhaul redesign of PartsASIST, an e-commerce B2B site that connects dealers and dealerships to automotive parts at an affordable price. I was offered an extension past the summer, making my tenure in this project a year long.
During my internship at Volvo, I have been assigned a variety of design projects, with my primary being a visual overhaul redesign of PartsASIST, an e-commerce B2B site that connects dealers and dealerships to automotive parts at an affordable price. I was offered an extension past the summer, making my tenure in this project a year long.
Key Takeaways
Key Takeaways
Key Takeaways
Outdated Design
Functional features obstructed by poor layout, UI design, resource allocation, and hierarchy
Quick Order
QuickOrder is the key feature of PartsASIST, responsible for 91% of sales
Quick Order button obstructed, must be emphasized to make it easy to access
QuickOrder is the key feature of PartsASIST, responsible for 91% of sales
Quick Order button obstructed, must be emphasized to make it easy to access
Audience
Main demographic of truck drivers and dealership employees
Tech savviness varies, important to prioritize equitable design
Main demographic of truck drivers and dealership employees
Tech savviness varies, important to prioritize equitable design
Slow Speeds
Site loads pages incredibly slow
Frontloading data loading, loads all information at once rather than at a time
Connectivity
Truck Drivers constantly on the move
Dealerships spread throughout the country
Cell service and WiFi hard to come by in many locations, make site easy to load
Navigation
Elements convoluted by tabs, lack of breadcrumb trails, and backtracking issues
In-Depth
Powerpoint
Presentation
In-Depth
Powerpoint
Presentation
In-Depth
Powerpoint
Presentation
Goals
Goals
1
Modernizing and Improving Speeds
Update layouts to make it easier to follow and register for users. Make entries load at set amounts rather than continous to improve page load speed. Do NOT prioritize overly complicated animations and elements as large demographic of users may not have ready access to high speed data or WiFI
1
Modernizing and Improving Speeds
Update layouts to make it easier to follow and register for users. Make entries load at set amounts rather than continous to improve page load speed. Do NOT prioritize overly complicated animations and elements as large demographic of users may not have ready access to high speed data or WiFI
1
Modernizing and Improving Speeds
Update layouts to make it easier to follow and register for users. Make entries load at set amounts rather than continous to improve page load speed. Do NOT prioritize overly complicated animations and elements as large demographic of users may not have ready access to high speed data or WiFI
1
Modernizing and Improving Speeds
Update layouts to make it easier to follow and register for users. Make entries load at set amounts rather than continous to improve page load speed. Do NOT prioritize overly complicated animations and elements as large demographic of users may not have ready access to high speed data or WiFI
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
Branding Guidelines and PartsASIST Loading Animation
Branding Guidelines and PartsASIST Loading Animation
Branding Guidelines and PartsASIST Loading Animation
Header and Side Navbar (PartsASIST + Volvo Brand)
Header and Side Navbar (PartsASIST + Volvo Brand)
Header and Side Navbar (PartsASIST + Volvo Brand)
Before and After Screen Examples
Before and After Screen Examples
Before and After Screen Examples
Stakeholder
Meetings
Stakeholder
Meetings
Stakeholder
Meetings
1
Leading the Charge
I worked very closely alongside the Product Owner of PartsASIST, Eric Davila, in order to understand stakeholder needs, feasibility of expectations, and other requirements in order to compromise and produce designs for the betterment of PartsASIST
1
Leading the Charge
I worked very closely alongside the Product Owner of PartsASIST, Eric Davila, in order to understand stakeholder needs, feasibility of expectations, and other requirements in order to compromise and produce designs for the betterment of PartsASIST
1
Leading the Charge
I worked very closely alongside the Product Owner of PartsASIST, Eric Davila, in order to understand stakeholder needs, feasibility of expectations, and other requirements in order to compromise and produce designs for the betterment of PartsASIST
1
Leading the Charge
I worked very closely alongside the Product Owner of PartsASIST, Eric Davila, in order to understand stakeholder needs, feasibility of expectations, and other requirements in order to compromise and produce designs for the betterment of PartsASIST
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
2
Quick Order
Accounting for roughly 91% of sales, we must make the CTA button easy to navigate, unobstructed under layers of clicks. Additionally, we need to make Quick Order familiar for returning users and error-tolerant for new users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
3
Better Homepage
Although B2B isn't the same as consumer, we should take inspiration from other e-commerce sites to get a deeper understand of what works and what doesn't. It is imperative to have a captivating homepage filled with deals and new products to retain users.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
4
Loading Animation
Create an animation when loading pages to let customers know the site did not malfunction in any way.
Conclusion
Conclusion
Conclusion
In addition to the many other side projects I participated in, from User Acceptance Testing on other apps to mocking up one-off designs that have been published live, I received invaluable experience on how to present and communicate closely with stakeholders in order to devise compromises. I was fortunate to be given a larger role in a long-term project's infancy phase, and I am glad to have contributed during my internship.
In addition to the many other side projects I participated in, from User Acceptance Testing on other apps to mocking up one-off designs that have been published live, I received invaluable experience on how to present and communicate closely with stakeholders in order to devise compromises. I was fortunate to be given a larger role in a long-term project's infancy phase, and I am glad to have contributed during my internship.
In addition to the many other side projects I participated in, from User Acceptance Testing on other apps to mocking up one-off designs that have been published live, I received invaluable experience on how to present and communicate closely with stakeholders in order to devise compromises. I was fortunate to be given a larger role in a long-term project's infancy phase, and I am glad to have contributed during my internship.
More projects
Conclusion
In addition to the many other side projects I participated in, from User Acceptance Testing on other apps to mocking up one-off designs that have been published live, I received invaluable experience on how to present and communicate closely with stakeholders in order to devise compromises. I was fortunate to be given a larger role in a long-term project's infancy phase, and I am glad to have contributed during my internship.